MySchool MyVillage MyPlanet is celebrating their 20th anniversary. I think this is one of the first charities I actively started supporting, mainly because it was so easy and it benefited my kids school. This organisation has evolved and grown over the last 20 years and now supports more than just schools.
A little bit more about MySchool MyVillage MyPlanet and what they achieved and how they have grown over the years.
1.2 million supporters and R500 million raised over 20 years are testimony to both the desire of South African consumers to put something back into their communities and effectiveness of the MySchool MyVillage MyPlanet fundraising programme. “Our model is really simple and impactful and consistent, and that’s what people enjoy,” says Pieter Twine, General Manager of MySchool MyVillage MyPlanet, “It is fundraising for causes that people really care about and empowering them to choose where the money goes. This makes MySchool MyVillage MyPlanet highly relevant in the lives of customers, partners stores, schools, charities and conservation organisations. Customers, businesses and communities are connected in a practical way with everyone playing their part to make a difference in our country.”
Over the decades, the fundraising programme has not just grown but evolved in order to optimise impact. In 2007, MyVillage and MyPlanet were added as additional options for people who wanted to give back to more causes and to be relevant to those supporters whose children had finished school. Several dedicated funds have also been developed to make it easy for supporters to target their giving to relevant and important causes. In that same year, the Thuso Fund for Schools and Charities was created to specifically assist under-resourced schools and charities in communities.
In 2011, during the shocking surge of Rhino poaching, the MyPlanet Rhino Fund was established with the Endangered Wildlife Trust as its administrator. This enabled customers to avoid the subsequent bloom of rhino fundraising scams and gave them peace of mind that their efforts to help save Rhinos were supporting bona fide conservation organisations and projects. To date, R9.3 million has been raised thanks to MyPlanet Rhino Fund supporters. These funds are backing different projects across the country including investments in security, equipment, training, rhino orphan rehabilitation and anti-poaching tracker dogs.
As education is close to the hearts of many South Africans, the Dream2Teach Scholarship Fund was launched by the programme in September this year. Dream2Teach enables supporters to raise funds to provide bursaries to matriculants with a passion to become a teacher but no other means to fund their tertiary education. The fund’s aim is to empower South Africans to contribute directly to growing quality teachers without costing them a cent, and MySchool has committed to an initial lump-sum investment of R1 million to the fund the first two qualifying students.
I recently added Project Dignity as one of my beneficiaries. Project Dignity is a charity that is dedicated to making sure that young girls have sanitary pads. This is something I have always taken for granted and I honestly can not imagine having a period and not having access to pads or tampons.
Too many young women in South Africa are missing school because they do not have access to sanitary towels, understandably so! Project Dignity want to make sure that this is never a reason young girls miss school!
It is a project I support completely. As part of their anniversary celebration MySchool MyVillage MyPlanet will be gifting Project Dignity with R5000 on my behalf, how cool is that?
It is so easy to be a part of the MySchool MyVillage MyPlanet program, you simply sign up, pick your beneficiaries and then start swiping your card!! It really is that easy. Woolworths is one of the places you can swipe your card at, all of us do shopping at Woolworths.
MySchool MyVillage MyPlanet are giving MORE back and you could win a R20 000 Woolworths gift card (Christmas groceries SORTED 🙂 )as well as a R20 000 cash donation to your school or charity. It is so easy to enter, simply share about what matters most to you and add #MySchool20.
Find out more about this competition here.
What matters most to you? Who are your beneficiaries?
Disclaimer: This is a sponsored post.
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