GLOOT: Revolutionizing Women's Wellness in South Africa
I am a sucker for funky, bright branding, I am always on the lookout for new products that can help with PMS and gut health and I try as far as I can to shop local. Imagine how excited I was when I found a brand that combines all of these things! Gloot has a range of products that come in the happiest packaging, they are completely focused on women’s health AND it is a South African brand!
About The Products I Tried
Self-Care-For-Down-There : Your Daily Probiotic Solution
Transform your intimate wellness routine with a scientifically formulated probiotic blend, designed specifically for women’s health. This comprehensive supplement delivers clinically studied doses of beneficial bacteria to maintain optimal vaginal and gut health.
Key Benefits:
– Complete Vaginal Care: Maintains healthy pH levels and bacterial balance
– Digestive Harmony: Promotes healthy gut flora and reduces bloating
– Enhanced Immunity: Strengthens your body’s natural defense systems
– Radiant Skin: Supports clear, healthy skin through gut-flora optimization
– Mental Wellness: Supports the gut-brain connection for reduced stress and anxiety
– Weight Balance: Helps regulate appetite and metabolism naturally
This was my favourite product! I have been working on improving my gut for years and firmly believe in a daily proobiotic. The best part about this one is tat it has been designed with women in mind. I have just stocked up on their birthday sale. The sale runs unitl the end of October so run and stock those carts.
Bye Bye UTI: Advanced Urinary Tract Support
Take control of your urinary health with our powerful, natural formula. Designed for both prevention and maintenance, Bye Bye UTI offers comprehensive support for women prone to urinary tract discomfort.
Key Benefits:
– Provides daily defense against urinary tract concerns
– Delivers powerful antioxidant protection
– Offers soothing comfort and promotes healthy urinary flow
– Supports long-term urinary tract health
Premium Ingredients:
– Cranberry Extract: Rich in proanthocyanidins for optimal urinary tract wall protection
– D-Mannose: Natural compound that helps flush impurities
– Vitamin C: Boosts immune function and provides antioxidant support
I don’t really struggle to much with bladder infections but if you do, definitely add this one.
THAT TIME: Advanced PMS Relief Formula
Experience your cycle differently with our comprehensive PMS support solution. THAT TIME is thoughtfully formulated to address multiple PMS symptoms, helping you maintain comfort and balance throughout your month.
Key Benefits:
– Natural Comfort: Reduces menstrual cramps and physical discomfort
– Emotional Balance: Supports stable mood and emotional well-being
– Physical Relief: Minimizes bloating and water retention
– Sustained Energy: Maintains vital energy levels during challenging days
Powerful Ingredients:
– Dong Quai: Traditional “female ginseng” for menstrual comfort and cycle regulation
– Chasteberry: Supports hormonal balance and reduces mood-related PMS symptoms
– Lemon Balm: Promotes relaxation and emotional balance
– Vitamin B6: Essential nutrient for hormonal regulation and bloating reduction
I noticed a big difference in my PMS while taking this. It definitely eased a lot of the symptoms I experience, especially mood regulation.
All Gloot products are proudly made in South Africa using premium, carefully sourced ingredients.
You can buy these products directly from Gloot, your local Clicks and Takealot.
About Gloot
In a market traditionally dominated by male-focused products, a South African wellness brand is making waves by putting women first. Gloot, launched in November 2023, has rapidly emerged as a game-changer in the sports nutrition and supplement industry, achieving remarkable success with monthly revenues exceeding R4 million in just eight months.
Founded by Greg Tinkler, a veteran with over 12 years in the sports nutrition industry, Gloot was born from a simple yet powerful observation: women’s unique physiological needs were being overlooked. “Most brands merely tweak their existing products to attract women,” explains Tinkler. “But a significant percentage of supplements manufactured for men aren’t suitable for women and can cause various hormonal issues.”
The brand’s meteoric rise is evident in its rapid retail expansion. Since its launch, Gloot has secured partnerships with major retailers including Clicks, Foschini, Shoprite Medirite, Food Lovers Market, and Takealot. The Gloot Girl Community, a testament to the brand’s resonance with its target market, has grown to over 15,000 active members in just seven months.
What sets Gloot apart is its comprehensive approach to women’s wellness. The product range includes everything from weight loss and fitness supplements to beauty products for hair, skin, and nails. The brand also addresses specific female health concerns with supplements targeting menstrual symptoms, urinary tract issues, and gut health. Each product is crafted using clean, high-quality ingredients with no unnecessary additives.
Innovation remains at the heart of Gloot’s success. The brand recently launched Gloot Protein Water, a revolutionary product that combines hydrolysed collagen with whey protein isolate, offering a refreshing alternative to traditional protein shakes. This innovation perfectly aligns with the brand’s understanding of modern women’s preferences for convenient, effective, and aesthetically pleasing products.
In a significant move that further cements its position in the market, Gloot has partnered with South African celebrity DJ Zinhle for their latest product launch, ‘Balance & Burn’. This innovative supplement, launching in August 2024, specifically targets female hormone balance and weight management. The formulation includes carefully selected ingredients such as DIM (Diindolylmethane), Black Cohosh, Green Tea Extract, and Yerba Mate.
“As a busy woman balancing multiple roles, I understand the importance of maintaining hormonal health and a healthy weight,” says DJ Zinhle about the collaboration. “Balance & Burn is a product I believe in and use myself.”
The brand’s success story isn’t just about products; it’s about understanding and serving an underrepresented market segment. “This market is hungry for recognition and deserves it,” notes Tinkler. The brand’s bright, aesthetically appealing packaging and smart marketing have struck a chord with women who want more than just repackaged male supplements.
Looking ahead, Gloot shows no signs of slowing down. The brand is exploring expansion into beauty, skincare, and activewear spaces, all while maintaining its core focus on women’s needs. “We’re just getting started,” says Tinkler. “Sitting at the heart of this expansion are women – their unique needs, physical requirements, and expectations.”
The rapid success of Gloot highlights a significant shift in the wellness industry, where women’s specific needs are finally taking center stage. As a proudly South African brand, Gloot isn’t just selling supplements; it’s creating a movement that emphasizes the importance of targeted, female-focused wellness solutions. With its community-driven approach, scientific backing, and commitment to quality, Gloot is well-positioned to continue its impressive growth trajectory in the women’s wellness market.
